Hi Charo,
Yeah - audios can be incredibly effective - although
video can be even better... I'd say a rough-and-ready video is probably
better than a well produced audio, because the extra dimension helps people to
connect with you in a much stronger way.
.... one of our members, Claire Gillen, has recently
been down this road...
http://club.inspired-entrepreneur.com/forums/t/35.aspx
... with some good results.
If you can
do video, I'd to that instead, but audio is a great place to start.
... getting plain old streaming audio on your website
is fairly easy, but podcasting can be a little more involved. With podcasting you produce audio
content on a regular basis - people subscribe to it - and the audio is automatically
downloaded to their PCs (or MP3 players) when they go online. Check out friend
Sarah Rourke who does this stuff for a living. I'd look into this after you've done got confortable with audio streaming.
If you decide to produce some audio for you
website, and you don't want to spend a lot on a professional digital audio
recorder just buying a really high quality microphone and plugging it into your sound card will enable you to record
directly onto your computer and can give solid results. You can use a products
like Goldwave (shareware) or Soundfourge to edit the recordings (Nick always says that
SoundFourge is the equivalent of MS Word for audio because it's quite easy to
use) and then you could stream the audio to visitors using a product like Wimpy
Button (as we do on our site).
If you also wanted people to be able to download
the audio, you'd just need to provide a link next to the play button directly
to the MP3 file, so you could choose which files you'll allow people to
download. If you're just doing voice, I'd produce the audio in mp3 format at 22500hz
mono (this give you small files - which are better for streaming - but without
sacrificing too much quality).
Hope this helps,
Niki