Hi Jeremy,
Yeah – it depends on which aspects of
your business are going to be your revenue streams...
… the standard information products
model is to offer some kind of freebie on your website in exchange
for people's personal details (name and e-mail address), and then use
the free product to build a connection (and some trust) with your
prospects, and then sell them on some kind of premium offering like
coaching, live events, CD or DVD sets, digital downloads, or even a home study course. In
the freebie, one strategy is to share the “territory” you
cover, but not the detailed ins-and-outs of the implementation of
your ideas.
… I'd probably focus on getting a
really great freebie on your site first, because without one, it's
much harder to build the tribe who will ultimately become your
customers. Also, have you considered running some kind of free / paid
membership based offering? The main sell could be the time saving
angle, and that you are sharing your extensive money saving research,
which would be impossible for them to compile on their own. Could you
offer exclusive money saving offers? Just look at Martin Lewis, who
has built a mega-brand around just such an idea. How will you
differentiate yourself from the likes of him?
… we actually have some free
information on the basic infoproducts business structure here, and as
it happens, I'll be talking about this subject on Wednesday at the
February gathering, so perhaps we can catch up after the event, if you're coming along.
Cheers,
Niki