Generating Traffic & Brochure Website v's Direct Marketing Site

Hi Niki,

 I have another question I am sure many people are wondering who are new to internet marketing.

A) What is the most effective way of driving traffic to the site if we are doing our marketing online.

B) Should the initial focus be on developing a brochure site, or would it be better to build direct response sites with sales letters and maybe in the future build a glossy brochure site.

I am looking at a direct response site for now as it would allow me the opportunity to start selling my coaching services and it would allow me to earn to fund the growth of my business.

I am considering using www.marketingmakeovergenerator.com which is a fantastic tool for this purpose, it allows even audio and video on a direct response site along with a built in auto responder.

If you want me to post about this in more detail let me know and I will.

 Thanks

Sean

Hi Sean,

I think it depends on how and to whome you’re selling – but in the vast majority of cases I’d say its direct response all the way...

... the only time I’d consider building a glossy brochure style website would be if I was selling face-to-face with, say, a bunch of large corporate clients who tend to expect to see that kind of thing as a tick in the credibility box.

In all other cases – I’d focus on building a strictly direct response website.

... for example, in our business I don’t ever see us having a need for a brochure style website. I’ve have built brochure style websites in the past – and I can tell you for certain – that the traffic you send to them just tends to bounce off without taking any action. These days we actively encourage people to focus their website on collecting the names and e-mail addresses of prospects (lead generation) which has more or less become standard online marketing practice.

I’m not sure about the marketing makeover service – let us know how you get on with it – but also be aware of the flexibility issues I mentioned here –
 
http://club.inspired-entrepreneur.com/forums/p/49/230.aspx#230

In terms of driving traffic, you’re always going to be looking at a mixture of different tactics.

... off the top of my head, here are the top 5 traffic generation strategies we use for our business –

• Collecting names and e-mail addresses at public events / seminars (and subscribing them to online marketing messages). This is very powerful because the prospects will already have a direct experience of you and your message – so you can forge a much stronger bond with them.
• Joint Ventures (having partners who sell your products on your behalf).
• Pay Per Click marketing (e.g. Google Adwords).
• Article publishing (both online and offline).
• Search Engine Optimisation

... if anyone else wants to post the ones they use – that would be very interesting to see!

Hope this helps, and if you want to use some of your coaching entitlement to talk through the various traffic generation ideas for your business – let me know...

Thanks,

Niki

 I asked this question to another group and got these top 5 actions for traffic building:

1. blogging

2. articles - online and offline, with great sign-off signature

3. Talks, collecting email addresses

4. PR and publicity in the media (magazine content can be found years later!)

5. Keep in touch with a newsletter/ ezine

Lead generation marketing seems to be the way ahead, not direct selling (although this does sometimes work!)

Claire

www.happynurses.co.uk

i agree with Claire, you need to build your lead list.

so how you go about building your list is another topic but more importantly

 we want our first customers to come back and buy again.

so that initial intereaction is key. retention is just as important

Regards

Junaid