Copywriting - Financial Freedom for Doctors

 Hi Nick & Niki & all the rest,

I have been working through the course, of course, & have been coming up with suggestions for focusing on the reader visiting my FFFD site.

I feel that the main results that I need to focus on to grab attention are: their ability to retire early, Invest money productively, Support their family, and possibly to give generously to charity (at least, that is what mademe stop...)

What problems are they trying to solve? Overwork,  Lack of appreciation, Future retirement income

Conversation when they land on your website:
    What does financial freedom mean?
    What is wrong with a pension – NHS pension is v good
    "Not sure I’m interested in property"
     "Don’t want to be a property investor"
    Lack of time
    What can this website do for me?
    What is in the Ezine?

How is my business a solution?
     Information
    Passive approach
    Find time to enjoy your passion
    Who isn’t interested in property? When they see the figures…
     I have the knowledge, the network, & the focus to help you

 Emphasising the benefits:

My Website:
            Will give you the tools you need to be financially free in 5 years time through a relatively small investment in property
            Will help you to make 30% per annum on the stock market – either actively or passively
            Will help you overcome your hang-ups and move forward in your life

To adopt a more conversational style:
I’ll help you to work out how soon you can be financially free, enabling you to work part time, take better holidays or plan for an earlier retirement.
I’ll help you develop your presence on the internet.

Using emotion: 
Do you find yourself cursing those patients who have asked for a simple telephone call on a busy day?
Do you wish that you could work part-time and see your family in the evenings, like the locum?
Do you long for an opportunity to ease up on your hours, so that you can relax and rekindle your passion for medicine and for life?
Do you resent the requests for time-consuming home visits, even when you realise they are justified?
Are you sick and tired of the endless run of administration time dedicated to chasing QOF points?
Do you find yourself desperate to walk out of a busy surgery with yet another extra?
What would it take to rekindle your passion for the detective work of medical diagnosis and management plans?

Zoom into the details

After 9 years in general practice, I too feel the frustration of increasing patient expectations fuelled by the Government and the media. I have taken the plunge of going part time, finding my passion and living the life I want to live. Over the last year I have been personally mentored by some of the UK’s greatest business, inspiration and wealth coaches, and I have invested in property and the internet so that I know I can retire when I want.  I am passionate about sharing the knowledge that I have gained with you, so that you too can live the life you love.

Let me take you by the hand and lead you through the process of setting yourself up – for life!

I will help you to assess your current situation, address your long-held fears, and move into a future of wealth and generosity.

I haven't transferred any of this work onto the website, www.FinancialFreedomForDoctors.com 

but I think the site would benefit from this copy....

Any ideas for further improvement Guys?

KR

Alisonx 

Hi Alison,  I'm catching up on unread posts and have only just seen this.  I love your website copy - particularly the last paragraph - the bit about zooming in on the details.  Not 'hypey' just exciting.  Great stuff!

Claire