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Hi Sally, The new website is starting to look pretty good :o) ... there are a bunch of options that spring to mind that could generate traffic (or directly build your list) without spending any cash on advertising. Each of these options has nuances, so please feel free to ask for more specifics... Running...
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Hi Maggie, Great question... ... the strategy we recommend for running a successful information products business goes something like this - Decide on the "results" or benefits you're best equipped to create for your clients. Establish yourself as an expert - e.g. the person best suited...
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You might want to make sure you understand the Google Quality Score a.k.a. the Google Slap. A very quick search turned up this article: http://www.capitalistguide.com/blog/how-to-beat-the-google-slap-with-5-simple-steps-22.htm Hope that helps. Regards Gordon
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Hi Sam, When creating a Google Adwords campaign, a common rookie mistake is to create a bunch of adverts, research a bunch of keywords, and then run them all in the same ad-group. ... the problem with this approach is that you can never tell which advert / keyword combinations are the most successful...
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Hi Sam, Sure - can you remember any more details from that conversation? There’s lot’s of different ways of approaching this... Off the top of my head we use the following – Testing different advertising creative to improve click throughs. Improving keyword research using tools like...